Lead Management System - LMS is a run time advertising pricing model, where the advertiser pays for an explicit sign-up from consumers interested in the advertiser’s offer.
In a CPM (Cost-per-Media) pricing model, advertisers are forced to pay for wastages. The CPC (Cost-per-Click) pricing models, commonly found on search engines compel advertisers to pay for clicks from people that might never sign up on the advertiser’s landing page. With complete contrast, advertisers can pay only for qualified sign-ups using LMS pricing models. LMS pricing models are at the pinnacle of the online advertising ROI hierarchy. LMS advertising enables advertisers to generate guaranteed returns on their thorough advertising expenses.
There are two types of leads: - sales leads and marketing leads. Sales leads are generated on the basis of demographic criteria, income, age, HNI, etc. Sales leads are typically followed up through phone calls by the sales force, and are commonly found in the mortgage, insurance and finance markets. Marketing leads are brand-specific leads generated for a unique advertiser offer. Contrasting to sales leads, marketing leads are sold only once.
How it works?
CIL is using its reach database for lead generation for its valued clients.
CIL first understands the client’s product portfolio, target for each product, ticket size of the product, quantity of leads required per month, lead criteria, agreement tenure etc.
Based on the client’s information, CIL decides to use the source media (Message, Mailer, Email, Voice Call) as well as the terminate medium (Voice Code, SMS Long Code, Email).
Based on the lead criteria of client, CIL decides the number of filtration required to declare the interested inquiry as a full lead.
From product to product and from client to client, the definition of final lead model will take couple of pilot runs for evolution.